We are determined to promote the application and sustainable innovation in new materials, new processes, and new technologies in design with creativity, to do prospective research and experimentation for fulfilling people's needs, to guide and promote the progressive development of the consumer market and the improvement of consumer cognition, to establish higher industry and aesthetic standards; as a local Shanghai brand, our business is involved in brand planning, product design, technological innovation and integration, and marketing management. With closed-loop management  combined with delaminated management and execution, and through multiple strategies combined with multi-channel and short-chain , we implement all-round brand marketing planning autonomously without losing control.

Our products encompass bathroom textiles, fragrance products, housewares, detergents & cleaning products, and other household products. We are dedicated to build a local brand on the consumer market in the field of livelihood products, with international brand vision and standard. Our products are mainly for people with sensitive skin, allergic group and mother-infant group, who advocate for nature, security, health and pragmatism.