1.What is brand & scent
marketing?

Scent marketing, which is different from traditional visual and auditory marketing methods, activates the human sense of smell to feel warm, comfortable, or excited, immersively blends into the atmosphere and forms unique attraction, recognition and memory. In all the human senses, the sense of smell is the most sensitive with the deepest connection to memories and emotions. Scientifically, it has been proved that olfactory memory is twice as accurate as visual memory, making it more effective at reaching people's subconscious and arousing their desire for consumption.


In addition, scent marketing may have a longer history than word-of-mouth marketing. Since ancient times, vendors in open-air markets have used burning incense to attract the passers-by to their stalls.