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About HAPPY TOGETHER


Shanghai HAPPY TOGETHER Interior Decoration Co., Ltd. was established in June 2007, the year HAPPY TOGETHER founded its private label brand, specializing in household products. Since that time, HAPPY TOGETHER has accumulated experience in multiple fields, such as Residential Interior Design, Furniture Design, Soft Decoration Design, Integrated Home Design, VI system design, Derivative Products design and Retail Business of home accessories. Meanwhile, it has improved the integrated capabilities of brand planning, design, and execution step by step. From the perspective of product design, we are good at thinking from the inside out, with the concept of brand planning, systematically integrating space, furniture, soft furnishings, artwork brand visual identity system and derivative product design, such as physical media and so on, to constitute a closed-loop design and service management system. We are dedicated to offer professional design consulting, design services, brand planning, and design planning and implementation of cultural creative spaces to high-end clients, who are classy and open-minded, pursuing perfection and living the tasteful life.


In October 2018, due to the expansion of design consulting, design services, product and brand strategy business, we established KuangZhi Design Consulting (Shanghai) Co., Ltd. as a new company, and started to operate HAPPY TOGETHER as the independent HOME & DÉCOR Brand.

Our Story
HAPPY TOGETHER is a local household brand established in Shanghai in 2007,
with product range mainly covering bathroom textiles, Fragrance, Storage, housewares,
detergents and cleaning products.
In the precipitation of years, and in the fermentation of time,
we inherit the pure lineage of design,
neither cringing nor pleasing,
are willing to strive behind the design for the slow return of our natural cultural
characteristics through constant explorations and observations.
In awe of the heart, relying on a unique professional background and multi-culture,
we change different design of forms and practice different types of product developments.
But what remains unchanged is the concise, pure, true and natural cultural temperament.
Culture is the soul of man, and man is the master of design.
HAPPY TOGETHER is the supplier and supporter of your daily aesthetics.
  • Brand Belief

    Concise, Pure,
    True, Natural,
    Zero tolerance for gimcracks.
    Zero tolerance for over packaging.
    Zero tolerance for lower standards.
    To keep a low profile and persistence is our innate attitude.

Company Time Line
2007
2010
2014
2019
2020/2021
2022
  • HAPPY TOGETHER was established in 2007.

  • Trademark Registration

  • At the maturity stage of design & development services.

  • To establish the new company engaged in design consulting and operate HAPPY TOGETHER dependently, meanwhile, implement a new positioning strategy and propose new product design.

  • In the phase of design development and prototype manufacturing.

  • In 2022, new household product launches online, completing transformation from design firm to own branding.

Company Highlights

We are determined to promote the application and sustainable innovation in new materials, new processes, and new technologies in design with creativity, to do prospective research and experimentation for fulfilling people's needs, to guide and promote the progressive development of the consumer market and the improvement of consumer cognition, to establish higher industry and aesthetic standards; as a local Shanghai brand, our business is involved in brand planning, product design, technological innovation and integration, and marketing management. With closed-loop management  combined with delaminated management and execution, and through multiple strategies combined with multi-channel and short-chain , we implement all-round brand marketing planning autonomously without losing control.


Our products encompass bathroom textiles, fragrance products, housewares, detergents & cleaning products, and other household products. We are dedicated to build a local brand on the consumer market in the field of livelihood products, with international brand vision and standard. Our products are mainly for people with sensitive skin, allergic group and mother-infant group, who advocate for nature, security, health and pragmatism.



Creativity
Technology
Mother-Infant security
Nature
Environmental protection
Asepsis
Independent planning
and Marketing

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